While you would like to control everything in your business, it’s a two way street. Your customers have the last say collectively, and that is why business reputation management is such a huge thing when it comes to handling your business affairs. It’s time to get real about some business reputation management.
To better your business reputation, make sure you follow up with your customers. This is even more true if your business is larger in size. They want to know they matter. Automated systems can be used for following up. You may also ask for feedback on any recent services or purchases.
Do not allow yourself to get upset with someone publicly has a problem with you. The best way to handle this is by offering them some type of solution. This will show anyone who is looking that you are willing to go the extra mile to make your customers happy.
To start your business reputation on the right foot, keep your branding simple. Use a clean typeface and color palette. Make sure your logo is simple and clearly communicates what you do and stand for. These items must be able to work on all your corporate materials. Try to avoid using complex and convoluted items in your branding.
If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future.
If you’re searching for your company on the Internet and find false information, you should ask the site’s owner to take things like that down. Most webmasters will happily remove such content if you are able to demonstrate that such content is actually libelous.
Go where your customers go. Hang out in the same coffee shop as they do. When you’re where your customers are, you can understand them better. A lot of people are more at ease in a social environment, which helps them be more open to you.
Counteract any negative online content on your company by contacting its creator. If there is ever any negative content when you do a search of your company, try contacting the reviewer, blogger or whoever posted it as soon as possible. Ask them if there’s anything you can do change their negative sentiment to a positive one. If they are unwilling to do so, write a comment(if possible) with your side of the story.
Be super careful with any information that you’re thinking you should share online. Be alert, because you have no idea how it can be utilized by others at a later date. Even if you have social media accounts that are only accessed by a limited number of people, you should still be cautious.
Respond as quickly to complaints and concerns as possible. The sooner you fix a problem, the lesser of a problem it becomes. If you wait until a customer has complained across the Internet, it may be too late. Show your customers how much you care to keep them coming back.
While creating controversy can help your business get a lot of attention, it is never a good idea if you are trying to increase your customer base. While people out there will talking about you, it is likely that they will be saying things that will put your business in a negative light.
Often when you purchase a .com domain name, you are offered the option to purchase the name with .org, .net and .info suffixes as well. It’s smart to do this, and it’s even smarter to develop these into related sites rather than simply having them all end up on your main website. If you have several different sites with high quality, pertinent content about your niche, it will help establish your authority and build your reputation online.
When you discover that a customer has posted a negative review of your product or service it is natural to want to post an immediate defense of your company. Take a moment and make sure that you don’t respond out of anger. A ranting and raving response on your part will deter more customers than the original negative review.
It is usually acceptable to offer a small incentive to encourage a customer to leave a review for your company. However, an incentive that has significant dollar value may be seen as inappropriate because it is like buying a vote. Check the policy of the review site to see where they stand on the issue of incentives.
You’re bound to be upset if you get some very negative feedback and content at your website, blog or social media pages. It is important to avoid exhibiting a knee-jerk reaction. Give yourself time to consider all angles of the situation before joining the conversation. This can make a big difference in how you’re perceived online.
Do a survey to gauge the level of satisfaction that your customers are feeling about your business. If the satisfaction is average or lower, you should find out the reason why it is not higher. Learn from this and make your business better. This is how your company can get a better reputation.
You must be monitoring Internet activity in order to fully know what is being said about your business. Search http://searchengineland.com/google-uses-machine-learning-search-algorithms-261158 , check forums relating to your business, and tap into social media. You can take part in any discussion. They will recognize the effort you are making and appreciate getting correct information right from the horse’s mouth, so to speak.
Make sure your company name appears prominently on the most important pages on your website. It should not be awkward looking or out of place. Just be sure to have an attractive logo tastefully placed on the page. It’s also a good idea to have the names of important people in your company listed on main pages. This fosters accountability and helps your page gain credibility.
After having read some about reputation management, you should start putting a plan into action. It’s only going to be more in-depth as your business grows, so you better get a hold of everything now. Otherwise, view site… might find yourself treading water one day when you get some negative publicity.